citrus obsession//Pomelo

Citrus is the most beautiful food. The colours of pink and red and orange can only be described aptly by referring to the name of the type of citrus it comes from. These little drops of colour create a pattern that looks like a stained glass mosaic. Sliced horizontally, a citrus fruit is like a miniature Rose Window in gothic cathedrals.

This photo below is a chunk of pomelo. If you've never had pomelo, you should today. Imagine a giant grapefruit that doesn't taste at all bitter and has an awesome slightly crunchy texture. This fruit has gained notoriety on the cover of Toro Y Moi's Underneath the Pine that shows a pair of super wet lips macking on a pomelo. Yum.*

Tip: don't look up this album cover before trying pomelo; those lips and moustache make the fruit look a bit gnarly.

"1979"- The Smashing Pumpkins//Jonathan Dayton and Valerie Faris

YOOoo Jonathan Dayton and Valerie Faris directed "1979" by The Smashing Pumpkins! Can you see the similarities between this and the "Milky Way" ad? They're so good at these beautiful nostalgic car scenes. The song 1979 itself has the same wistful sound as Pink Moon by Nick Drake. Jonathan Dayton and Valerie Faris are able to externalize the feelings of these songs visually. I think it would be cool to make a mix tape inspired by the word "wistful," since I seem to be drawn to any song that has this feeling..

"Pink Moon" Nick Drake

Pink Moon digital collage (2012) | Milky Way (1999)

Summer feelings! This VW car commercial is surprisingly creative and inspiring for being a car commercial. A lot of its vibe comes from the Nick Drake soundtrack, but the moonlighting and the feeling of driving around at night compliments the song well. Jonathan Dayton and Valerie Faris, who brought you Little Miss Sunshine and music videos for bands like the Smashing Pumpkins, directed Milky Way. These two are a good example of how advertising can express creativity and can be a vehicle to share art with a huge number of people.

april mix

*Typography done by Moodle

summer '12 preview\ Blonde Redhead "Spring and by Summer Fall"

√ Be a better skateboarder. Ollie's are possible, just gotta practise. Those kids you see wiping out when attemping to jump the curb will probably land it the next time, but your back will be turned.

√Camping!

√ Getting a drivers license (finally) and adopt an early 2000s pop-punk look for the photo ID.

√ Beaches! Sun! Beers on the beach! With Bob Marley! Beers on a patio in the sun with/without Bob Marley! Fizzy water in the kitchen like Kate Moss!

√ Fireworks on Canada Day, or sparklers any other day. Last July 1st I was actually astounded at how beautiful fireworks are and realized that they aren't pointless and wasteful. They're pretty close to being literally magical.

Japandroids "Crazy/Forever"

Japandroids are the sound of what summer feels like..or at least the feelings that go along with going to outdoor music festivals. This past week I've been listening to Post-Nothing a whooole lot, mostly because it makes me so excited for all the good things to come with this gift of early summer! The name of this song ("Crazy/Forever") reminds me of an from adventure time quote that my sister loves : "let's always be stupid...forever." I feel like the whole album speaks to this philosophy; with lyrics like "I don't want to worry about dying, just wana worry about sunshine girls," or "you can keep tomorrow, after tonight we're not gonna need it." Life is fun...being happy is simple.

GRAPEFRUIT\\ Crocodiles "I Wanna Kill"